The Behavioral Finance Forum is a collective of academic, financial and government leaders fostering cutting edge behavioral research for practical application.

The financial industry will use this information to produce innovative product and service ideas with a unique marketing advantage. As a result, we expect to help consumers worldwide, from low income to high net worth individuals, make better financial decisions.

Next Web Seminar

Debiasing and Corporate Culture

Wednesday October 29th, 2008

08:00am San Francisco	16:00pm London
11:00am New York	17:00pm Frankfurt

Presented by Hersh Shefrin, Santa Clara University

Susceptibility to behavioral bias is typically amplified in corporate settings where most decisions are made by groups. Hersh Shefrin's new book Ending the Management Illusion identifies the corporate processes which are most vulnerable to behavioral bias, and describes concrete steps managers can take to debias. The presentation will highlight the main points of the book.