Founders
Shlomo Benartzi

Professor Shlomo Benartzi is a leading authority on behavioral finance with a special interest in consumer finance and participant behavior in defined contribution plans. He received his Ph.D. from Cornell University’s Johnson Graduate School of Management, and he is currently co-chair of the Behavioral Decision- Making Group at The Anderson School at UCLA.


Warren Cormier

Warren Cormier is the founder and President of Boston Research Group. He brings over twenty years of qualitative and quantitative experience in financial services research for investment companies, banks and the insurance sector. His work includes projects that focus on strategic marketing issues, market segmentation, product development, customer satisfaction, consumer learning, decisionmaking processes, distribution issues, competitive assessments and marketing communications. Mr. Cormier has developed an expertise in the design and analysis of market research studies and in providing marketing consulting to clients. He has served as Director of Research for both Shawmut Corporation and Bank of Boston, and was a partner at Temple, Barker & Sloane.